Comments on: Anatomy of a Bargain - The true cost of products (Part II) http://blog.yayateahouse.co.nz/2008/06/15/anatomy-of-a-bargain-the-true-cost-of-products-part-ii/ News from the Teahouse, about tea and more Wed, 08 Feb 2012 05:32:07 +0000 http://wordpress.org/?v=2.0.4 by: Jo http://blog.yayateahouse.co.nz/2008/06/15/anatomy-of-a-bargain-the-true-cost-of-products-part-ii/#comment-17449 Sun, 15 Jun 2008 19:52:34 +0000 http://blog.yayateahouse.co.nz/2008/06/15/anatomy-of-a-bargain-the-true-cost-of-products-part-ii/#comment-17449 Summer, you should definitely add Raj's book to your list. And in the meantime listen to the interviews I linked to (there are many more podcasts with him available, just do a search). While a rising awareness in our trade is very welcome, I hope that it will go way beyond what we have come to call specialty items. Many people are more easily willing to pay a slightly higher price for these goods which they regard as luxury or feel-good items. But the real problem are everyday goods that are currently often far too cheap in real terms. But we have grown so used to this pricing structure (which, in turn allows us to consume much more than we ever could before) that it will be very painful to change our habits there. Summer,
you should definitely add Raj’s book to your list. And in the meantime listen to the interviews I linked to (there are many more podcasts with him available, just do a search).
While a rising awareness in our trade is very welcome, I hope that it will go way beyond what we have come to call specialty items.
Many people are more easily willing to pay a slightly higher price for these goods which they regard as luxury or feel-good items. But the real problem are everyday goods that are currently often far too cheap in real terms. But we have grown so used to this pricing structure (which, in turn allows us to consume much more than we ever could before) that it will be very painful to change our habits there.

]]> by: Summer http://blog.yayateahouse.co.nz/2008/06/15/anatomy-of-a-bargain-the-true-cost-of-products-part-ii/#comment-17442 Sun, 15 Jun 2008 14:12:22 +0000 http://blog.yayateahouse.co.nz/2008/06/15/anatomy-of-a-bargain-the-true-cost-of-products-part-ii/#comment-17442 I'm going to add his book to my list. I find more and more customers are concerned about where their tea comes from. This makes me happy because I don't get questions about justifying my prices. People understand when I say "local" "organically grown" "wild crafted" or tell them we use teas that come "as close to the estate as possible." I find that many people, while it does move the cost of tea from $.03 per bag to $.30-.90 per cup still feel like their getting a bargain, and one they can feel good about. I’m going to add his book to my list. I find more and more customers are concerned about where their tea comes from. This makes me happy because I don’t get questions about justifying my prices. People understand when I say “local” “organically grown” “wild crafted” or tell them we use teas that come “as close to the estate as possible.”

I find that many people, while it does move the cost of tea from $.03 per bag to $.30-.90 per cup still feel like their getting a bargain, and one they can feel good about.

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